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AT&T Sponsored Data Plan: Aiming to Kill Net Neutrality

24/7 Wall St - Monday’s announcement by AT&T Inc. (NYSE: T) that it would allow rich companies that push a lot of bits through AT&T’s pipes to subsidize costs to end users is an end-run around the long-standing debate about net neutrality. Under the company’s plan, potential sponsors like Netflix Inc. (NASDAQ: NFLX) and Google Inc. (NASDAQ: GOOG) that send out bandwidth-intensive videos would be allowed to pay the cost of those transmissions so that the transmitted data would not count against an end-user’s subscription plan.