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British firms link up to sell cloud services to SMEs

ZDNet - A group of British cloud companies have joined forces to pitch their products to small businesses, promising local responsiveness and end-to-end service-level agreements.

The UK Cloud Alliance (UKCA), launched on Tuesday, is led by Reading-based cloud-hosting provider Star and includes IT consultancy Glasshouse Technologies, backup specialist Redstor and others. All the members are UK based and plan to sell cloud services, with infrastructure provided by Star.

"I don't think it is our place to go up against major vendors' alliances. What we definitely are not is an alliance of vendors and we have no aspirations to be," said Martino Corbelli, the UK Cloud Alliance's community officer and marketing director for Star. "The purpose of [it] is to source UK services to support medium-sized UK businesses."