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Google launches partner program for Cloud Platform

The Register - It's official: Google's collection of cloud services is now known as the Google Cloud Platform, and to get everyone used to the idea, the search giant has kicked off a partner program for companies that can help customers use the cloudy offerings.

Google began rolling out the new branding in June, but the Google Cloud Platform is really just a new umbrella for the Chocolate Factory's established cloud services, including App Engine, BigQuery, and Cloud Storage, plus its new Compute Engine infrastructure service, which debuted at the Google I/O developer conference in June.

The Google Cloud Platform Partner Program, which the search giant announced on Tuesday, aims to connect customers with partners who can help them build their own applications using the services.