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IT's new battlegrounds in the cloud revolution

ZDNet - As the cloud market matures, effects of scale lock the industry into dependence on a few large companies. In this latest industrial revolution, new entrants will face a tough fight.

Cloud computing is turning into a true utility, as essential to any business as water or electricity. This evolution is driven by massive investments by cloud companies, itself funded from businesses' increased reliance and spending on cloud services over their traditional, internal IT. 

How this shift plays out will determine the fates of many of the world's leading technology companies - some stand to benefit and some stand to lose - and will fundamentally change how businesses are structured. It will also create a new and important commercial landscape. Economists have a term for this: the cloud is industrialising.