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As the data rush continues Google opens up massive Bigtable database to all

Fortune - Google Cloud Bigtable claims to bring scale, simple pricing and easy data import from other sources.

While most non-techies have never heard of Google’sBigtable, they’ve probably used it. It is the database that runs Google’s Internet search, Google Maps, YouTube, Gmail, and other products you’ve likely heard of. It’s a big, powerful database that handles lots of different data types.

Now Google is opening up Bigtable to business customers as a cloud-based service that it says is less pricey than competitive NoSQL databases such as Amazon’s  AMZN -0.50%  DynamoDB. NoSQL or “not only SQL” databases differ from the SQL relational databases in that they handle many unstructured data types, not just the structured row-and-column data of the relational world.

And, to make sure Google Cloud Bigtable can work with lots of data without a ton of prep work, it will support theHBase application programming interface (“API.”) HBase, an open-source NoSQL database, is used by tons of companies from Ebay to Pinterest to handle their data troves.