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Big-data confusion blunting business-intelligence spend

ZDNet - All the talk about big data has actually helped dampen growth in business-intelligence spending because of the confusion it's causing among corporate buyers.

After several years of double-digit expansion, which reached 17 percent in 2011 over 2010, the growth in investment in business intelligence, corporate performance management and analytics apps fell back to 6.8 percent for 2012 over the previous year, according to Gartner.

The analyst firm is blaming the relative decline on a poor economic climate and confusion among budget holders about the terms big data, BI and analytics.