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Big Data tools cost too much, do too little

The Register - Hadoop and NoSQL are the technologies of choice among the web cognoscenti, but one developer and technical author says they are being adopted too enthusiastically by some companies when good 'ol SQL approaches could work just as well.

Ever since a team at Yahoo! did their turn at being prometheus and brought Google-magic down to the rest of us via Hadoop, companies have been on a tear to put the technology into play. But the costs are high, the effort is great, and the advantage it grants you can be slight, Tim O'Brien said in a packed session at the O'Reilly Strata conference in Santa Clara on Wednesday.

"There is a feeling afoot that some of the technologies we've been talking about at a conference like this end up having a huge price tag," he said.