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Neelie Kroes appointed Special Envoy for startups

Government of the Netherlands - Neelie Kroes is to strengthen the international position of startups in the Netherlands and persuade innovative foreign startups to establish their businesses there. Kroes, as Special Envoy, will devote the next eighteen months to establishing the Netherlands as the best country in Europe to start up a business. Minister Kamp of Economic Affairs announced this today.


In a reaction to the news, Neelie Kroes states she feels at home in her new role: 'I  am looking forward to further strengthening the Dutch startup-brand with the help of startups around the world.  Startups represent the entrepreneurial and innovative spirit that knows no boundaries, nor waits for what lies ahead. Startups create the future themselves and thus generate new economic growth for the Netherlands.'