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New Search Strategy for Firefox: Promoting Choice & Innovation

The Mozilla Blog - Ten years ago, we built Firefox to keep the Internet in each of our hands — to create choice and put people in control of their lives online. Our focus has been on building products that drive the competition, energy and innovation we all need to keep the Web open, everywhere and independent. And last week, we pledged to do more.

Search is a core part of the online experience for everyone — Firefox users alone search the Web more than 100 billion times per year.

With Firefox, we popularized the integration of search in the browser. We partnered with Internet companies including Google, Yahoo and others to provide an improved search experience and generate revenue to advance Mozilla’s mission.

When we instituted a default search option, we broke from the industry standard by refusing commercial terms that demanded exclusivity. And throughout the last 10 years, we have always provided pre-installed alternatives, and easy ways for our users to change, add or remove search engines.

Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options.