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The value of restricting choice

Rob Weir: An Antic Disposition  - The language game - Microsoft’s talking points go something like this (summarized in my words)
If you adopt ODF instead of OOXML then you “restrict choice”.  Why would you want to do that?  You’re in favor of openness and competition, right?  So naturally, you should favor choice.
You can see a hundreds of variations on this theme, in Microsoft press releases, whitepapers,  in press articles and blogged by astroturfers, by searching Google for “ODF restrict choice“.